About us

Ayyy, what's up? Thanks for stopping.

Growing up in the era where hip hop was starting to peak in India, we were constantly inspired by the music, art, and style that slowly started to surrounded us. The creativity and self-expression of hip-hop have always been a huge part of our lives, and we wanted to create a brand that reflected those values and more.

Our sh*t isn't just about looking good – it's about keeping you on that W Rizz sh*t. We design each piece with a nod to the past and an eye towards the future. We love pushing the boundaries and trying out new styles, always striving to create fresh, original, and timeless clothing.

We believe that fashion should be for everyone, no matter their background or budget. That's why we're dedicated to offering high-quality streetwear that anyone can rock.

But it's not just about the clothes – it's about the culture. We're proud to be a part of the vibrant and diverse community that is hip hop. From the music to the art to the style, we're constantly inspired by the creativity and self-expression that define the culture.

We hope our pieces inspire you to express yourself and feel your best.

Appreciate you for choosing us and for being a part of the CULTure.

For the streets 🤝