Director Anurag Basu says, The story is very cute. Tanvi Azmi is playing Shah Rukh’s wife. They’re hiding inside their room and are dancing.”

Adman Prasoon Joshi says, “We didn’t know if SRK will agree to the idea. didn’t want to make him Veer Zaara kinda old. It had to be different. So, pehle Shah Rukh ko buddha banaya humne pictures mein, and then showed it to him. He was very sporting and loved the idea.”

Prasoon adds, “He liked the script a lot. Probably he never got a script like that before. His first reaction was, ‘Well, I love it!’ He probably he trusted my work. He didn’t take time to say yes.“Everybody has been going wow over the ad. He has emoted really well. There is a beautiful chemistry between him and Tanvi Azmi.”

Anurag Basu also revealed a secret, he said, “Shah Rukh called his make-up guy and gave him the brief on how to do his look. After the whole get-up was done, he did something very cute